With Google in the picture now, things could really change for Fitbit. The company has been struggling for the past few years and with Google entering in, the company could definitely see some positive changes, especially with its backend technology, and Google’s AI, in turn, addressing one of the biggest drawbacks with Fitbit, its software. As a Fitbit user though, you may now get better access and integration with all of Google’s products and your wearable device.
However, this acquisition has people concerned about how the tech giant will use the data from Fitbit. With Google being a data-driven company the paranoia is real and has people thinking of what will happen to their previously-stored Fitbit data, and/or data that has been shared with health insurance companies. According to Google, ‘When you use our products, you’re trusting Google with your information. We understand this is a big responsibility and we work hard to protect your information, put you in control and give you transparency about your data.
Similar to our other products, with wearables, we will be transparent about the data we collect and why. We will never sell personal information to anyone. Fitbit health and wellness data will not be used for Google ads. And we will give Fitbit users the choice to review, move, or delete their data.’
Fitbit can now possibly compete with Apple directly, because thanks to Google it will now have the same simplicity and pricing, however with a far more superior technology.
The wearable brand has products across three categories- Watches, Trackers and Other Products (straps, accessories, etc). The company has 3 types of watches.
1. Fitbit Versa 2
Priced at Rs.19.998 (approx.), the Versa 2 is the latest offering in the smartwatch segment of Fitbit. The company also launched an integration with Amazon Alexa in this watch. Fitbit Versa 2 comes loaded with a swim-proof design and an on-device microphone, along with Spotify music expanding options.
2. Fitbit Versa Lite
Priced at Rs. 14,512 (approx.), Versa is a lighter version as compared to the smartwatches launched earlier by Fitbit. It boasts of more customization options and a battery life of over 4 days.
3. Fitbit Ionic
Ionic was the first-ever smartwatch launched by Fitbit. The watch also boasts of 4-day battery life, and GPS, all by keeping the fitness goal of Fitbit in mind and giving the features of a smartwatch. There is also a special edition Adidas Fitbit Ionic available. The company has 3 types of trackers.
1. Fitbit Charge 3
An update to the previously launched Charge 2, it is considered Fitbit’s workhouse. It has a more slick, lightweight design as compared to its predecessor and is completely waterproof hence enabling a more enhanced swimming workout. It also provides personalized coaching and can store music.
2. Fitbit Inspire
The Inspire family (2 products) are swim-proof and have over 15 goal-based exercise models that allow you to have different workout routines. It also has a 24/7 heart-rate monitor and an on-screen dashboard that lets you track your sleep.
3. Fitbit Ace 2
Designed for kids ages 6 years and above, it is an activity tracker. This model is cheaper, has better designs and colors, better screen and improved water resistance. It has 5-days of battery life and parental controls.
How Google and Fitbit acquisition will turn out in the future is still something we have to wait and see. It will be a turning point for Fitbit for sure, we just have to wait and see if the turning point is good or bad.
Future of Fitbit acquisition and failing WearOS
How Google and Fitbit acquisition will turn out in the future is still something we have to wait and see. It will be a turning point for Fitbit for sure; we have to wait and see if the turning point is good or bad.
We believe that the sum of two is greater than the whole. Since both of them are struggling in their own ways; google with the failed wearable product(s); and Fitbit due to investment, and technological limitations, together it may mean big things for them. However, the question around privacy concerns stays. The current users of Fitbit are right to worry about what will happen to their data, and despite what Google says, the contrary may happen. Interestingly though, there are plenty of ways to delete your Fitbit data and/or modify it, and that seems to be the best solution as of now.